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As of July 9, 2018, Google has changed its algorithm so that slow-loading mobile sites will suffer. “Businesses with slow mobile sites may see a decrease in mobile organic rankings on Google,” said Tony Palazzo, vice president of operations and marketing of Logical Position. “Speed has always been a factor of ranking, but previously it was based on your desktop version of your site; now it’s going to be looking at your mobile site load speed.”

The “Speed Update,” as google is calling it, will only affect pages that deliver the slowest experience to users. However, it is still important to take necessary precautions. So, ask yourself “Is my website ready for Google’s new update?”. A google spokesperson recently stated, “We encourage developers to think broadly about how performance affects a user’s experience of their page and to consider a variety of user experience metrics. Although there is no tool that directly indicates whether a page is affected by this new ranking factor, here are some resources that can be used to evaluate a page’s performance.”

  1. Chrome User Experience Report, a public dataset of key user experience metrics for popular destinations on the web, as experienced by Chrome users under real-world conditions.
  2. Lighthouse, an automated tool and a part of Chrome Developer Tools for auditing the quality (performance, accessibility, and more) of web pages.
  3. PageSpeed Insights, a tool that indicates how well a page performs on the Chrome UX Report and suggests performance optimizations.
  4. Mobile-Friendly Test – Google Search Console, test how easily a visitor can use your page on a mobile device. Just enter a page URL to see how your page scores.

However, speed and responsiveness are not the only requirements to gain higher search visibility. If you have any questions or need help determining your website’s speed or ranking, contact us by clicking the button below.  We will make sure your website is not falling behind the times.

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